Resume
Experience
2021 - Present
Director, Experience Design
Ally Financial
Charlotte, NC
Sr. leader for a top executive priority initiative supporting both end-consumers and businesses in a B2B2C digital experience that crosses multiple channels, influenced by deep research and data.
2020 - 2021
VP, Experience Design
Wells Fargo
Charlotte, NC
Accountable leader for an omni-channel program supporting 4 parallel work streams. Reduced start to submit time from 8 to 5 min to open a cc account and integrated branch functionality into ux.
2014 - 2019
AVP, CX Design Manager
Wells Fargo
Charlotte, NC
I led and facilitated multiple creative workshops to drive alignment across teams for executive priority initiatives. Collaborated with IDEO to conduct research and surface key opportunities to drive a re-imagined future state vision for an account open experience. I guided my teams to execute that vision. Our total digital volume was up 38% Y/Y in Q4 2018
2012 - 2014
Principle UX Designer
Mood Media / Muzak
Fort Mill, SC
I established new processes and style guides for the design team, and led research for SaaS features for products like SonicTap for DirectTV. Led discovery and design for new native and mobile web experiences for Chick-fil-a, Aeropostale, Estée Lauder, Publix, Whole Foods, Express, Sports Authority Elite, Aloft Hotels, AT&T and Moe’s Restaurant.
2008 - 2012
Sr. UX Designer
Lowe's
Mooresville, NC
I worked collaboratively with a team of researchers and designers for a full homepage redesign as well as a fundamental reimagining of email campaign design. We observed a 9% increase in open rates in first quarter of launch.
2003 - 2008
Head of Experience Design
SV Media
Charlotte, NC
Guided a nimble team of creatives who worked with clients in working sessions to identify objectives and research methods. We produced sketches and wireframes for e-commerce retail websites and non-profit organizations. Led early research/design for hourly.io. Forbes article here >
Education
2021
Harvard Business School Online
Certification in Business Analytics
Charlotte, NC
2018 - 2019
2013 - 2014
Zenger Folkman
Human Factors International
Extraordinary Leadership Certification
Certified Usability Analyst™
Chandler, AZ
Charlotte, NC
2011 - 2012
2001 - 2002
1994 - 1995
Solutions IQ
Macromedia U
Central Piedmont Community College
Agile Certification
Adv. ActionScripting
Graphic Design
Charlotte, NC
Online
Charlotte, NC
Professional skillset
Product design & strategy
Leadership
Journey mapping
Data synthesis
Executive presentations
Workshop facilitation
Brand strategy
Competitive analysis