Resume

Experience

2020 - Present

VP, Experience Design

Wells Fargo

Charlotte, NC

Accountable leader for an omni-channel program supporting 4 parallel work streams. Reduced start to submit time from 8 to 5 min to open a cc account and integrated branch functionality into ux. 

2014 - 2019

AVP, CX Design Manager

Wells Fargo

Charlotte, NC

I led and facilitated multiple creative workshops to drive alignment across teams for executive priority initiatives. Collaborated with IDEO to conduct research and surface key opportunities to drive a re-imagined future state vision for an account open experience. I guided my teams to execute that vision. Our total digital volume was up 38% Y/Y in Q4 2018

2012 - 2014

Principle UX Designer

Mood Media / Muzak

Fort Mill, SC

I established new processes and style guides for the design team, and led research for SaaS features for products like SonicTap for DirectTV. Led discovery and design for new native and mobile web experiences for Chick-fil-a, Aeropostale, Estée Lauder, Publix, Whole Foods, Express, Sports Authority Elite, Aloft Hotels, AT&T and Moe’s Restaurant.

2008 - 2012

Sr. UX Designer

Lowe's

Mooresville, NC

I worked collaboratively with a team of researchers and designers for a full homepage redesign as well as a fundamental reimagining of email campaign design. We observed a 9% increase in open rates in first quarter of launch. 

2003 - 2008

Head of Experience Design

SV Media

Charlotte, NC

Guided a nimble team of creatives who worked with clients in working sessions to identify objectives and research methods. We produced sketches and wireframes for e-commerce retail websites and non-profit organizations. Led early research/design for hourly.io. Forbes article here >

Education

2021

Harvard Business School Online

Certification in Business Analytics

2018 - 2019

2013 - 2014

Zenger Folkman

Human Factors International

Extraordinary Leadership Certification

Certified Usability Analyst™

Chandler, AZ

Charlotte, NC

Charlotte, NC

2011 - 2012

2001 - 2002

1994 - 1995

Macromedia U

Central Piedmont Community College

Agile Certification

Solutions IQ

Adv. ActionScripting

Graphic Design

Charlotte, NC

Online

Charlotte, NC

Professional skillset

Product design & strategy

Leadership

Journey mapping

Data synthesis

Executive presentations

Workshop facilitation

Brand strategy

Competitive analysis